In the Media

‘Money’s too tight to mention as crunch begins to bite hard’

‘’It is not a question of whether the credit crunch will hit sport, just when, where and how hard. The ripples will be felt everywhere. A lot of sports will be in the middle of contracts now, which is why we have not seen the effects on any great scale. But wait and see what happens when they come up for renegotiation or when new events want sponsors. That will be the day of reckoning.’’

John Taylor - The Times 06.10.08

 

 

‘ECB batting on difficult wicket as search begins for sponsorship’

‘’I have no doubt that the ECB will find somebody to replace Vodafone, the question is at what price?’’

‘’The market is difficult at the moment. The top deals are still being done and smaller deals are still there, but the middle is being squeezed. It would be unfortunate if they were having to look for three sponsors at the same time. But even in that scenario, I think they have such strong properties that they would find somebody to take them up because cricket has good TV and media presence. Maybe areas like banks and insurance companies which have had links to cricket in the past may not be as conductive at the moment.’’

John Taylor - The Times 17.12.08

 

 

‘Vodafone hang up’

‘’With Barclays, of course there must be a concern. There will be some hard decisions. And all sports will feel it. Wait and see what happens when they come up for renegotiation or when new events want sponsors.’’

‘’ TV rights deals have always gone one way for all the big sports - football, cricket, rugby, formula One - and that’s up and up and up. But might we see broadcasters submitting lower bids? However, that could be off-set to an extent by some channels paying over the odds for something they really want - such as Setanta’s £425m for a four year deal for England home matches.’’

John Taylor - The Daily Mail 17.12.08

 

 

‘Stars ready for the sales pitch’

‘’There is nothing that succeeds like success.’’

‘’Brands want to be associated with winners and the whole country will see England’s cricketers in that category again now.’’

‘’He is intelligent, articulate and good-looking, he can appeal to both males and females and is perfect to attract the exclusive 18 to 30 male advertising market.’’

John Taylor - The Times 24.08.09

 

 

‘‘Lightweight’ 2018 World Cup bid adds star quality’

‘’The appeal of Beckham is astonishingly universal’’

‘’Men and women like him, young and old, important people, royalty - you name it. He is unique in the world of sport and nobody - not even Tiger Woods - comes near for that appeal. He will do a great job, just as he did for the Olympic bid.’’

John Taylor - The Times 16.10.09

 

Reuters Interview - 'Is Nike jinxed'

Click on the image above to view the interview.

 

BBC News Interview

Click on the image above to view the interview.

 

BBC News online article

Click on the image above to view the full article.

 

BBC News online article

Click on the image above to view the full article.

< Return to home page